Partner: Feedback Consulting Pvt Ltd
Application: Market Research
Requirement
To provide up to date sentiment analysis across a set of facets and data source associations with the facet/sentiment combination for a consumer product or service or brand. The data sources could be those available on the internet, through primary research and in-company sources like past research, suggestions, complaint forums, correspondence, field reports, etc.
Strand's Solution
Strand developed a system based on Grammatica that can spider relevant web resources, extract sentiments, organize the information and make it available to customers through an online on-demand portal.